about us

SIN Denim is the flagship brand of Clothing Culture Ltd. , the textile and apparel division of the INR 4500 crore group Balkrishna Industries (BKT).

Launched in April 2012, SIN Denim is a premium menswear brand, designed by Italy’s premier Fashion House, “Studio Moda Creativa” at Milan. Complimented by a vibrant and young design team in India, the brand pushes its boundaries on creativity and quality, ensuring that every single product stands testimony to the unique craftsmanship and styling, becoming a premium youth casual brand. SIN Denim, is designed specially for the new millennia. The brand gives utmost importance to understand the thought process and the requirement of the youth of today while designing the garments. Thus, this makes the brand even more popular in the youth, creating a niche for itself.

With its own state of the art facility, ISO 9000:2015 certified fully functional plant at Dombivili near Mumbai, the plant will be followed up with another plant at Daman and a washing facility at Vapi. The said washing facility is being designed to facilitate innovative washes for the seasons to come.


SIN Denim has various awards and accolades to its name:

Images Most Admired Fashion Brand - 2013 Emerging Brand by Reliance Trends at India Fashion Forum - 2015 India’s Most Trusted Brand Award by International Brand Consulting Corporation, USA - 2016 Best Emerging Menswear Brand awarded by LULU Group - 2017

the founder

SIN Denim is spearheaded by Mrs, Vijaylaxmi Poddar, She has more than two decades of rich leadership experience in the textile and apparel Industry. She lends her experience and expertise across the entire spectrum of product creation.